How Large and Wide Format Printers Can Expand Services
For years, businesses have looked to large and wide format reproduction printing companies to give them a competitive edge. Signs, banners, trade show displays, wall murals, and many other types of display graphics were designed and printed with one intent: to catch the eye of the potential customer. Today, these companies are turning away from large printed graphics, looking instead to flashy electronic displays that draw in customers through moving graphics and video.
As customers move toward high-tech displays, large and wide format reprographics companies need to find another source of revenue. Unfortunately, many other printing services are losing out to technology as well, as more people use their mobile devices and PCs in place of brochures, booklets, newsletters, and the like.
There is another answer, and one that most large and wide format printers have left virtually untapped: 3D printing.
Why 3D Printing Matters
Although their customers may be turning away from 2D printed materials, many businesses are starting to see the value in 3D printing.
Consider special events, like trade shows. Businesses once came to large and wide printers looking for banners, signs, and booth display graphics. These services may still be needed, but a 3D printing service could provide the company with relevant – and inexpensive – giveaways, like prizes, or scaled down replicas of products too large to bring to the show.
3D printed models and prototypes and one-off projects are also perfect for 3D printing. In fact, Italian-based reprographics firm, Digicopy, offers 3D printing and scanning services, which are used by a variety of customers from fashion design firms looking to prototype a product to university students using 3D printing for their thesis projects.
3D printing is also an ideal medium for architects, allowing them to quickly, accurately, and inexpensively create physical architectural models for customers and stakeholders for design review. Consumers are also looking to 3D printers to create personalized objects and special gifts. The opportunities don’t end there; from low-cost toys and household objects to physical prototypes, a variety of customers are seeing the benefits 3D printing offers them.
Keeping It All On Paper
Mcor 3D printers are the ideal way for large and wide format printers – printers who know paper-based printing inside and out – to expand into this profitable market.
Unlike other 3D printers, Mcor 3D printers use standard copy paper as the build material, offering the lowest cost system available: 10% to 20% of any other 3D printer. This paper-based technology saves time and money, while creating durable, stable, and uniquely photorealistic full-color, models.
Paper-based 3D printing is the perfect complement to large and wide format printing, providing new value to existing customers and a new revenue stream for the business.
To learn more about Mcor’s True, full-colour, SDL paper-based 3D printing technology, download: